Meta Ads Case Study
Winter Blanket Engagement Campaign – February 2026
📥 Download Full Performance Report (PDF)📊 Campaign Overview
Total Spend
₹1,417
Post Engagements
44,984
Cost Per Engagement
₹0.031
Video Views (3s+)
44,600
📈 Platform Performance Breakdown
| Platform | Engagements | Spend (₹) | Cost / Engagement | CTR |
|---|---|---|---|---|
| 40,974 | 1,279.44 | 0.031 | 0.046% | |
| 4,010 | 138.02 | 0.034 | 0.46% |
Strategic Insight – The CTR Paradox
Although Facebook showed a 10x higher CTR (0.46%), Instagram delivered lower cost per engagement (₹0.031).
This demonstrates how Meta’s algorithm prioritizes marginal cost efficiency over surface metrics like CTR.
Result: 90% of budget was automatically optimized toward Instagram to maximize total engagements at lowest cost.
Optimization & Scaling Strategy
- Increase daily budget by 20% while monitoring marginal CPA.
- Implement 9:16 vertical video creatives for Instagram Reels.
- Launch creative A/B testing to prevent fatigue and discover new winners.